An entrepreneur, creator and lawyer committed to helping you leverage your experiences + expertise to build a brand and business
Helping women leverage their expertise to become entrepreneurs
I’ve founded this company, LVRG (pronounced “leverage”), to help women build dynamic personal brands and successful businesses. I’ve met amazing women literally all around the world who have ideas the world NEEDS. I love big ideas, connecting people to resources, using the world as a classroom, and, of course, Beyoncé. I’ve connected all of these things within my company.
How I Got Here
When I founded LVRG (originally under another name), it was purely out of the need to make more money when money was very tight. Everything I did was focused on adding to my bank account. Things went okay, and I made a little money, but I was tired, scattered, and frankly, a mess.
Over time, I learned how to build my brand and business – literally from the ground up – in a way that became less focused on money and more focused on vision & mission.
Along the way I realized that I could help other women identify their own expertise, understand how to package and brand that expertise, and navigate complicated issues around entrepreneurship–especially related to intellectual property.
I have a pretty unique background: I have an engineering degree, a law degree, a license to practice patent law, and certifications in arbitration and mediation. When I got out of school, my goal was to get rich and I took jobs that I thought would get me there.
I quickly learned that money isn’t everything. I became so unhappy that one day I just quit, cut all my hair off, and left the U.S. for 3-4 months. When I came back, I had a new lease on life and a new respect for the expertise I had gained while chasing large paychecks. I started teaching and writing about business and intellectual property law in the university setting, and over time I felt the pull to do similar work for the larger public.
So began my journey with LVRG and my mission to help women become well regarded and well compensated for their work and expertise.
How LVRG Can Help You Leverage
If you found your way to me, you must be interested in leveraging the tools you’ve learned at work, at home, and in life to build a brand and/or start a company.
I’ve dedicated this website and my life’s work to helping people, especially women, pursue entrepreneurship and find opportunities to leverage their expertise.
You’ll find classes, books, and other dynamic content here – all designed to help women develop their own brands and companies. Please keep checking back for more – I look forward to connecting with you!